About Logo Brands

Making Your Memories Last A Lifetime

At Logo Brands, we believe in the power of memories—the moments that define
us, the experiences we cherish, and the symbols that help us remember them. Our
story began in 1999 with a bold idea: to be a part of every campus across
America. We envisioned our products in every bookstore, at every stadium,
present at every tailgate, road trip, and family home. It wasn’t just a dream;
it was our mission—and we did it.

Then, we set our sights even higher. We aimed for the pros, determined to
make Logo Brands a fixture in every major city, retailer, and household across
the country. Today, whether you're walking through an airport, browsing your
favorite store, or scrolling through social media, there's a good chance you've
already encountered us—maybe without even realizing it. But once you see our
logo, that iconic knockout design, you can’t unsee it. You’ll recognize that
we’ve been part of your world all along—in your living room, at your backyard
parties, even captured in the background of your kids’ first steps.

But we’re not stopping there. Our vision is expanding to wherever you create
your best memories. From beach vacations to ski resorts, national parks to
museums, Logo Brands will be there—helping to commemorate life’s most
remarkable experiences. We’ve always said our business is bigger than our
brand, but now our brand is catching up. We’re more than just a sports company
or a hardgoods manufacturer. We’re in the business of making your memories last
a lifetime.

We are Logo
Brands—helping you capture the moments that matter most.

What Are The Core Truths of Logo Brands?

Our purpose is to maintain a culture that is built on a community of people who work hard and play hard. When we win, we do it the right way. Our people are tenacious and unwavering, stopping at nothing to reach the finish line. We look for people who will take action, and gladly give freedom to those who show initiative. We are always growing and always changing. When our people are committed to personal growth, we will fail fast and win together.

Honorable

We will aim to please God in how we engage with our coworkers, suppliers, and partners, by holding ourselves to a morally excellent and humble standard.

Improving

We will consistently chase growth and progress to improve ourselves and our company.

Team Player

We will be selfless, honest, thoughtful and courageous in holding ourselves and others accountable.

Competitive

We have a passionate desire to win and will hold ourselves to the highest standard of excellence.

Optimistic

We believe in the best possible outcome, and we will bring the positive energy to make it happen.

Nimble 

We will embrace change with flexibility and urgency.

Gritty

We will solve problems with an unwavering mentality of toughness and determination.